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Yoast SEO Plugin Features and Benefits
Optimize for keywords, keyword phrases, synonyms, related keywords and all forms of these words
In Yoast SEO, you can enter the keyword or keyword phrase you want your post or page to rank in the search results. We then check your content to see if you are using the keywords often enough – but not very often – and in the right places . At Yoast SEO Premium, we take a big step forward. We will not just check the keyword or keyphrase entered, but we will analyze your text for all variations of that word or phrase.
If the key phrase is “room decorating ideas” and the synonym is “apartment decorating ideas”, all possible forms of each word are taken into account: ‘apartments’, ‘rooms’, ‘rooms’, ‘ decorate’, ‘decorate’ , ‘decorated’, ‘idea’, etc. This way you are really optimizing your text. With this addition to Yoast SEO Premium, we can guarantee that no other WordPress plugin comes closer to how Google will see your text * !
* Word forms are available in English , Dutch , German , French , Russian , Italian , Spanish , Swedish , Portuguese ,Polish< /strong> , Arabic , Hebrew, Hungarian, Norwegian, Turkish, Czech and Indonesian . We are constantly working to improve this in all available languages!
Optimize also for related keywords [Premium]
In the free version, you can only set 1 focus keyword or keyword phrase. This means you will have to choose exactly what to optimize. In Yoast SEO Premium, you have the option to add more related keywords . This means that when you want to optimize for “pen”, you can also optimize for “paper” in the same text. You will be able to reach a wider audience because of this.
Find High Performance Keywords in Yoast SEO [Free + Premium]
Use the Semrush tool in Yoast SEO to find data about your keyword phrases . Increase the relevance of your content by optimizing for related keywords that people actually use. If you have Yoast SEO Premium, you will unlock the possibility to add these related keyword phrases right away, so you can optimize them too.
Full access to all Yoast SEO Academy courses [Premium]
Learn how SEO works by following Yoast SEO academy’s on-demand SEO courses . Choose from an extensive list of courses ranging from beginner courses to more advanced courses. Learn about SEO copyright, technical SEO, local SEO and more! It’s the ultimate recipe for becoming an SEO expert.
Internal Link Suggestions [Premium]
Internal links are extremely important because they help search engines understand the structure of your website. But adding links manually is slow, tedious and downright annoying. With the internal link feature in Yoast SEO Premium, this is a thing of the past. This feature analyzes your text and suggests links to related posts – as you write. Taking all the work out of internal links!
Tell Google exactly what your page is about
By adding structured data to your pages in a new and innovative way, Yoast SEO is able to improve the way Google, Pinterest and other platforms understand what your page is about. With Yoast SEO, you can now tell Google that your
Articlemade by an
Organizationand other combinations like that. This is the most convenient way for search engines to retrieve this information and, at this time, Yoast is the only product or plugin that offers this information in this way! Others just tell Google that it’s a web page, an article, and that there’s a tag, without connecting it all together. That leaves a lot for Google to figure out for itself. We only tell the full story.
If your site is about you (a
Person), we’ll tell Google all the details you want Google to know, and we’ll also add your social profiles and more via the same data as schema.org. This will definitely improve your Personal Knowledge Dashboard on Google and show those social profiles there too, increasing your chances of clicking due to that full profile. This unique way of adding schema to your site will also connect to schema.org data in our Local, Video or WooCommerce plugins, to make everything incredibly effective !
Your Page’s Google View
Thanks to the snippet editor, you can see through the eyes of the Google user : what will your post or page look like in the search results? And on cell phone screens? Would you click on a link like this? In the free version, you can only view your link on Google, not Facebook or Twitter.
Preview your social page posts [Premium]
See your social posts through your readers’ eyes. With the social preview feature in Yoast SEO Premium, you can check what your page will look like if you share it on Facebook or Twitter . Does the title fit? Does the image look good? Will it stand out? Change immediately if you are not satisfied! If you want people to click, your social media shares need to look good. If you don’t want to think about it with every post, just define a template. Yoast SEO WordPress plugin allows you to set them for all page types.
Improve the readability of your posts and pages
Online readers don’t read – they scan. Just like you’re probably doing right now. Therefore, you should write short sentences, add subheads and use link words. Do you think this is much harder than it looks? No problem. Yoast SEO will tell you exactly what to do, based on scientific research about readability, such as the Flesch Reading Ease score.
Structured Data Blocks
If you want to get advanced results for your HowTo or FAQ pages, all you need to do is use the HowTo block Yoast SEO or the structured FAQ data blocks . Yoast SEO will automatically add the appropriate Schema.org tag corresponding to the blocks. Take advantage of these smart blocks to increase your chances of getting great results!
Internal link blocks [Premium]
Having a clear website structure and proper internal links is crucial to your website’s usability and localization and leads to a better understanding of your website by Google. The Yoast internal binding blocks make internal binding as easy as ABC. By using the different smart Internal Link blocks, you can create a (hierarchical) structure in no time! Use the Subpages block to show the underlying pages of a page, the Siblings block to show the siblings of a page, and the Related Links block to add all the links that Yoast SEO Premium suggests to your post.
Full control over your current location
Your current location can be confusing for several reasons. Some posts can be listed in multiple categories and appear with different navigation trails, for example. With Yoast SEO, you can set a primary category for your post and set the taxonomy for each page on your WordPress site.
Avoid confusing Google using canonicals
Your website may show the same content on multiple URLs, which can confuse Google: this is called a duplicate content problem. Yoast SEO solves this by allowing you to indicate a URL as the original – what technicians like to call a canonical link . That way, Yoast SEO ensures that your content is always found at the URL you want. Simple.
Working in all WordPress editors
If you are one of the first adapters of the block editor , Yoast SEO will guide you in optimizing your posts. If you choose to use the classic editor , we will help you improve your posts. No matter how you would like to write your posts or WordPress pages, we have what you need. Yoast SEO also works on the Elementor .
Takes care of technical stuff in the background
Search engine robots crawl the web and create an index. And it doesn’t hurt to help them a bit. Yoast SEO rolls out the red carpet for search robots, making it very easy to crawl your site and find everything. Basically, the plugin